How We Did It

Increased Engaged Conversions. Decreased Bounce Rate.

With Justuno, Shady Rays had full access to performance reports, including high-level metrics on acquisitions, clicks, conversions, and more. And as a Shopify Plus user, Shady Rays was able to integrate their store with Justuno at just the click of a button. 

Within six months, Shady Rays collected nearly 200,000 emails with help from Justuno’s professional services team. In addition, engaged conversions rose by nearly 440%, while their bounce rate decreased by 14%. 

This success was largely due to the utilization of A/B testing. Working together, Shady Rays and Justuno tested every version they could to find the most effective way to entice and incentive visitors. 

Beyond Shady Rays’ initial goals, the collaborative nature of the teams also led to a nearly 8% decrease in engaged cart abandonment and sparked a campaign that found 16% of visitors are more likely to convert if they engage within the cart. 

Limited Team. Limited Time.

Rather than allocate already thin resources to learning CRO and creating new designs, Shady Rays decided instead to lean on Justuno’s professional services team. 

“The back end is very easy to use and I like it a lot myself, but I don’t have the time to work in it. And I knew the team at JustUno would have a better ability to do it regardless” said Ratterman.