Top Use Cases
Check out live examples of top performing strategies
Success Stories
Capture
Graduating From ESP Pop-Ups Increased Opt-Ins by 638+%
Capture is a media preservation company that helps customers digitize their family memories on video, film, and camera rolls. They had an underperforming lead generation strategy and needed a more effective tool and strategy for list growth than the built-in pop-ups their ESP provided.
Their marketing agency, Groove Commerce, brought Justuno on to help take their website experience to the next level and drive more ROI from their welcome flows.
How We Did It
Two-Step Lead Captures & Incentive Strategy
Groove started off by migrating Capture’s lead captures off of their ESP’s basic pop-ups to Justuno’s platform. They needed more robust targeting capabilities, more flexibility in design options, and advanced logic options that the ESP simply didn’t have in their pop-ups.
From here Groove built out a more dynamic promotional strategy with a time-based trigger for their opt-in. The two-step lead capture allowed users to first submit their email, followed by an optional SMS opt-in.
Even if a user chose not to provide their phone number, their email was still captured. The process complied with GDPR and other SMS regulations, ensuring a smooth user experience with tap-to-text consent, making it easy for subscribers to opt in via SMS by replying with “Y.”
Popup Customization & Exit Intent
Capture’s new popup strategy incorporates a highly customized, user-friendly experience. If a visitor dismisses the full-screen popup, it minimizes into a sticky element at the bottom corner of the page, complete with a countdown clock to increase urgency. Dismissing the sticky reduces it further into a minimized tab while clicking it re-opens the full-screen form.
An exit offer was also introduced that triggered when non-subscribers website behavior indicated they were about to leave the page. This popup provides the same offer, giving a final opportunity to capture the user’s email and SMS information before they leave.
“Using Justuno has been a game-changer for Capture. By combining our team’s eCommerce expertise with Justuno’s powerful toolset, we helped drive a 638% increase in form submissions which led to major improvements in email, SMS, and revenue performance. It’s a great example of how the right strategy paired with great technology can deliver substantial bottom-line results.”
Spencer Flaherty, Internal Marketing Manager at Groove Commerce
Justuno + Groove Commerce
Capture is just one of many clients that Groove Commerce uses Justuno for, using our seamless integration with Shopify to power onsite messaging and conversion optimization for brands of all sizes across diverse industries, including athleisure, literature, home goods, and fitness products.
Ready to take the next step for your business?
Grow your lists and drive more sales by setting up automations that trigger personalized messaging based on website behavior with our workflow builder.
- Start optimizing onsite experiences today with access to designer templates and 80+ advanced targeting rules
- Our customers see a 135% increase in revenue during the first year, see what Justuno can do for you!
See It For Yourself, Request a Demo
- Get a personalized walkthrough of the platform to see how Justuno can help uncover hidden opportunities and improve performance.
- Our team will help you find the plan that fits your business goals and get you started on your CRO journey.
4.6/5 — from 200 reviews
4.7/5 — from 2,300+ reviews
