How We Did It

Thoughtful Design and Clear CTAs for an Upscale Brand Experience

Feel and Justuno worked together to create a clear customer experience journey from the moment a visitor landed on the home page. Since Ruti is a high-end fashion brand with a clean aesthetic, they needed a pop-up design to match—by leveraging a short video embedded directly into the pop-up that appeared in the bottom corner of the screen, they could draw attention without detracting from the home-page experience.

Within the pop-up, shoppers are given the choice to either enter the showroom now or schedule a time for later, maximizing the possibility for engagement and putting shoppers in control. 

Once a shopper clicks through the pop-up, they’re taken directly into the Feel showroom experience, where Feel’s fashion stylists are waiting for them to answer any questions and help navigate the site. This is an incredible way to provide an ‘in-store like’ experience with the online convenience consumers expect—high-consideration verticals like luxury fashion brands need this ability to connect 1:1 with consumers, answering questions, providing advice, and helping them to differentiate themselves from the Amazon’s of the fashion world.

Using Feel’s showroom, Ruti has been able to convert 35% of shoppers who enter the showroom into customers, compared to the average 1-3% conversion rate of most e-commerce sites. This massive increase is a testament to the power that harnessing human connection can have when it comes to high-consideration items and, ultimately, providing value that consumers are looking for in the e-commerce world.

In addition to improved conversion KPIs like a 78% increase in AOV and in-cart items, Ruti has also improved customer satisfaction and retention through an 80% decrease in return likelihood due to increased confidence and better buying choices.