Success Stories
How We Did It
High-Performing Exit Offer & Cart-Abandonment Promotions For a New WebsiteOnce Midland migrated from WordPress to Shopify Plus, they wanted to focus on two core metrics: conversion and bounce rate. They know the majority of their site traffic is from new visitors, common for brands that sell technology or big-ticket items. In fact, around 79% of their promotion opt-ins are from new visitors. Meaning, it’s important to break new traffic into two segments: those who know enough to find the products they want themself and those who need a little help finding what they’re looking for. That’s why Midland created a two-part strategy. First, an exit offer promoting a radio-finder quiz, targeting traffic that needs direction to find what best fits their needs. Second, a cart abandoner exit offer featuring a discount code + timer aimed at driving quick, same-session conversions. The exit offer quiz offers more value than a simple discount code as this traffic is looking for education and information, and the results prove it with a 20% engagement rate. This means that Midland was able to keep 20% more traffic on their site who were otherwise planning to leave. The cart abandoner is also a big winner, with over 50% of all targeted traffic engagement across both desktop and mobile. Additionally, it’s the highest revenue-driving coupon code on-site with a ~30% conversion rate. These are the result of continuous optimization via extensive A/B testing of the promotions, a Justuno feature that Midland was keen to use as they grow their brand and try new strategies. Amanda Schoep, Digital Marketing Manager at Midland
The Solution
Midland identified that lead generation was an integral part of their Black Friday/Cyber Monday campaign strategy and SMS has far surpassed email in terms of revenue per message (RPM), open, and conversion rates. So it was a no-brainer when deciding to use SMS opt-ins for building customer loyalty while nurturing current customer relationships through a VIP early access campaign. Integrating Justuno with their SMS provider Attentive was seamless, with the campaign boasting a 4% and 8% engagement rate on desktop and mobile, respectively, driving huge SMS list growth before the biggest shopping weekend of the year. After the holidays, engagement with these SMS pop-ups increased mobile conversion rates by 311% and desktop by 539% with an AOV lift of around 26%. Using Justuno with Attentive, Midland was able to supercharge their Q4 sales with a campaign that ran for only 20 days! Amanda Schoep, Digital Marketing Manager at Midland
I wanted a platform that had great features as well as being user friendly and that our brand could continue to grow with. The Justuno support was a deciding factor as well…I knew that having solid support from a platform was essential. With Justuno, the support feels like an extension of our team. It’s technical support coupled with strategy, which we didn’t find with other platforms. Our strategist has been one of the best parts of Justuno.
Amanda Schoep
Digital Marketing Manager at Midland <figure class
Intelligent In-Cart Recommendations
Staying true to their desire to generate a seamless customer experience for their many audience segments, Midland started testing Commerce AI product recommendations for visitors with their highest-price items in their cart and cross-selling their related accessories. They saw some quick wins with an average 33.33% engaged conversion rate and plan to implement it across their site on all product description pages (PDPs). Miranda Galindo, Senior Customer Success Strategist at Justuno
