Success Stories
Personalized Communication for Targeted Engagement
Happy V used dynamic popups to proactively capture leads in the early stages of the customer journey, establishing a connection before visitors formally opted in for email communications. This approach was carefully designed to extract maximum value based on traffic source, from collaborations with media brands like Byrdie to visitors arriving from TikTok. By meeting each of these audiences with relevant messaging, the dynamic popups created a real-time opportunity to capture leads and make the most of Happy V's intensified website traffic.
The Solution
Happy V's popups were strategically positioned across their online store and integrated seamlessly with Shopify, which streamlined implementation and ensured a smooth, user-centric experience. That cohesion opened the door to popups beyond their core lead capture strategy, including a series of AOV-boosting threshold banners that offered free shipping on qualifying orders, with distinct versions for cart values under $50, between $50 and $60, and above $60. Those banners lifted AOV by 5% overall and doubled that increase for mobile visitors, while averaging a 42% engaged conversion rate, a large share of which came from same-session purchases. Happy V also launched a new product during this period and used Justuno's non-gated popups to drive education and product awareness at the same time. Strong engagement on both desktop (26.4%) and mobile (16.5%) meant a large percentage of their traffic clicked through to learn more, and many of those visitors converted in the same session.
“Growth Gurus has helped us strategically segment our audiences, set up various email flows for our business, implement email capture opportunities on our website, and create a designed look/fell for each of these customer-facing elements.”
Tatiana McDaniel
CMO, HappyV
Strategic placement and seamless integration
Happy V's popups were strategically positioned across their online store and integrated seamlessly with their e-commerce platform, Shopify. That cohesive integration streamlined implementation and ensured an impeccably smooth, user-centric experience. It also opened the door to popups beyond Happy V's core lead capture strategy, including a series of AOV-boosting threshold banners that offered free shipping on orders above a certain amount, with distinct versions for cart values under $50, between $50 and $60, and greater than $60.
