Mirroring your messaging is one of the most effective ways to increase the ROI of your offsite marketing efforts like email, SMS, paid ads, etc.
There are many examples of this strategy such as targeting UTMs but today’s post is going to cover post-engagement banners to display a specific message after a person has engaged with another pop-up on your website.
As they continue to browse or shop your site, think of this banner as a subtle “nudge” to get them to eventually convert.
Improve Your Current Conversion Funnel
What does your current buyer journey look like?
Visitor > Offer > Follow-Up Email > Conversion (maybe)?
That’s pretty standard and works fairly well.
However, our goal is to eliminate certain steps in the buyer journey that either frustrate shoppers or steps that force them to leave the website.
A frustrated shopper will not purchase from you and a shopper who isn’t on your site can’t purchase from you.
The Solution?
Use consistent messaging and offers throughout the buyer journey all aimed at keeping them on your website. This simple tweak to your current conversion funnel can increase sales conversions and spur buyers to purchase in that same visit.
While there are many directions you can go with this, we’ll stick to the use case that’s going to make the biggest impact on sales: Present a banner with the same messaging of your offer (and/or follow-up email/SMS) while the visitor is still on your site!
Visitor > Offer > Banner (reflecting offer after engagement) > Conversion
This essentially eliminates one step in your conversion funnel which is when the discount code they just unlocked from your email or SMS opt-in is shown on the website. They don’t have to go to their inbox or phone to get the code creating a reduced-barrier buyer journey.
It’s always a good idea to try and reduce your steps to purchase as much as possible.
Adding a simple reflection of the offer your visitor just engaged with is a proactive step in reducing those hoops they have to jump through!
Purchasing instantly becomes easier and more attractive. There’s no opportunity for distraction from other messaging in their inbox or on their phone. Potential delivery issues won’t cause your newfound relationship to start off with disappointment. Not to mention they have a constant reminder of the discount available to them!
Some retailers think that reserving the code for the inbox only ensures that they won’t collect bogus emails But consider the user’s point of view.
Scenario 1
A visitors accidentally enters the wrong email (they misspell the .com with .co), they then never get a discount code and as a result, decide to come back later to try again or not at all.
Scenario 2
A visitor puts in a bogus email because they just aren’t sure yet if they will be checking out today and don’t know how committed they are. Then it immediately tells them to check their email which will never show up.
Scenario 3
A visitor puts in the correct email, but the email never shows up for multiple reasons (spam, automatic promotion folders, delivery issues, mailbox full, just simple delayed email delivery that happens all the time…..).
Justuno can help you validate emails and phone numbers in your lead captures using our verification features. So you don’t have to worry about low-quality or fake subscribers and can focus on providing the best possible website experience.
The Impact Of Continuity
Consistency is key to cultivating trust in your brand and moving shoppers through the customer buying journey. This coupon continuity throughout their time on your site will not only improve your conversion rate but also elevate your site’s appearance and your brand’s reputation.
If you’d like to set up an experience like this you can choose from one of hundreds of pre-built templates in our library or book a call with our team to have us help you!
