We covered the 12 best Australian marketing agencies for e-commerce brands, but what about your marketing tech stack? 

It’s important to find the right SaaS platforms for your business to help reach your goals. We know that Australia has emerged as a top e-commerce market, which has been accelerated by COVID-19 and lockdowns. With e-commerce revenue projected to reach $34.5 Billion by 2025 growing 13.6% YoY, there is a need for innovative technologies to keep up.

Whether you’re just starting a store or have grown beyond your current tech stack’s capabilities, there are some great solutions available in Australia.  

Let’s take a look at eight of the best Australia-based apps for e-commerce brands of all sizes and industries to see who could be right for you!

1. Afterpay

Afterpay is a buy now, pay later solution headquartered in Melbourne that offers shoppers the ability to pay over 6 weeks with no interest. They streamline online (and in-store) checkouts for consumers to make it easier to pay, offer the option for installments, and give retailers peace of mind. They have 14+ million users and are a leading financial technology platform!

They have customers like Levis, Crocs, Tory Burch, and more—no matter the industry, Afterpay is ready to drive incremental sales and higher AOVs. BPNL solutions are increasingly popular with younger consumers and help brands to provide a more customized shopping experience with convenience and control.

2. Campaign Monitor

Campaign Monitor is an email service provider (ESP) that started in Sydney and has grown into a global family of brands including Sailthru, emma, Cheetah digital, and more. Sleek emails without training required are a possibility with Campaign Monitor’s drag-and-drop builder, template library, and more. Plus, smart segments can help maximize your email campaign’s ROI with increased conversions now and a road to long-term relationship building through personalization.

Campaign Monitor’s customers include the Australian red cross, morning brew, TGI Golf, and SXSW. As owned media becomes increasingly important, using an email platform like Campaign Monitor is key for delivering the brand experiences your customers want to see.

3. Canva

Canva is the leading design tool for businesses making graphic design more accessible and content creation easier than ever. One of Australia’s fastest-growing startups (they even won the Great Place to Work award in 2019), was founded in Perth and quickly became a worldwide favorite.

They’re trusted by brands big and small from Bloomingdales to Justuno (much of our marketing is created using Canva!) to create everything from social posts, ebooks, even animations! With today’s e-commerce landscape being more competitive than ever, being nimble and able to create on-brand creative on the fly is crucial for staying one step ahead!

4. Maropost

Maropost Commerce Cloud (acquired Neto) is a unified e-commerce platform for Australian brands. They do everything from online storefronts, POS, and even marketplaces to simplify the complexities of a growing business so you can focus on what matters. Founded by former retailers themselves, Maropost is meant to solve the complexities that other e-commerce platforms can have and reduce the overall costs of doing business.

Located in Brisbane, Maropost Commerce Cloud services all industries from travel & tourism to B2B, e-commerce, and more. They also feature a marketing cloud for your email, SMS, and social needs bringing all your business needs under one umbrella. Clients like Wahu, Rise Above, Australian Direct, and more power their growth with Maropost.

5. Okendo

Okendo is a Reviews and User-Generated Content(UGC) platform for Shopify retailers that is setting the new standard in builder shopper trust and excitement. Located in Sydney, Okendo is one of Australia’s premier SaaS companies with over 5,000 users including brands like Magic Spoon, Groove Life, Skims, and Haus. Their platform has exclusive features like custom attributes leading to more actionable data in reviews, the ability to push reviews to external platforms like Instagram, and customizable widgets for high-value UGC anywhere on your website. They integrate with a variety of technology partners to scale your campaigns like Klaviyo and Foursixty. 

Okendo is exclusively available to Shopify and Shopify Plus retailers at the moment and can help migrate your reviews to their platform so your website doesn’t miss a step! Check out their episode in the Shopify Master Class series for a deeper dive into the strategy behind UGC. 

6. SmartrMail

SmartrMail is an email service provider (ESP) and SMS platform that integrates with Maropost, Shopify, BigCommerce, and WooCommerce. SmartrMail was built only for e-commerce so you can be sure your emails are designed to generate revenue and grow your business. They have powerful segmentation, fast automations, and even machine learning for next-level personalization in product blocks.

Located in Melbourne, SmartrMail is a no-brainer for small teams looking for a better solution to their email needs.

7. Vision6

Vision6 is Australia’s first SMS and email marketing platform that’s become its most trusted solution serving thousands of customers and even hosts the Southern Hemisphere’s only email marketing summit!

Serving clients large and small, Vision6 is built for everyone from SMBs to education, non-profits, banking, and even government departments. Their integrations with Google & Facebook help create a seamless experience from ad to conversion and beyond—plus their integrations with Shopify and WooCommerce make it easy to keep your data all in one place.

8. Yotpo

Yotpo (based in Israel) has expanded its offices to Australia as it’s become one of the largest e-commerce marketing suites available. Their solutions for everything from SMS to referrals, loyalty, reviews, and visual marketing make them a powerhouse for Australian e-commerce brands. Located in Sydney, the Yotpo team is focusing on e-commerce in Australia bringing their Amazing Women in E-commerce event (AWIE) down under last year and bringing their latest SMS marketing offering to APAC.

Their strategic partnership with Shopify, outlines just how important of a market Australia has become for e-commerce brands both native the region and those looking to expand into it.